Advertisers Mood Board Analysis

Advertiser’s mood board analysis

Due to the target audience of my magazine, I have decided to advertise products and services that would link into the lifestyle of my target audience such as Starbucks, subway and Costa Coffee. My target audience are artistic students and therefore they may grab a coffee to drink whilst completing work or they may be watching the world go by to get inspiration for a particular art work or photographs to take. In order to get the supplies they need for college/ university, they may need to go to paper chase, Waterstones or staples. I could also include vouchers to these places to encourage them to buy this magazine. My target audience are old school and fashionable and they like music. They prefer records because they are retro so I have included the vinyl shop logo. I also included BBC radio 1 because they are not into radio stations such as kiss because they prefer less common music. I included clothes/shoe shops such as urban outfitters, Schuh, office, Zara, ted backer and Topshop. I feel that these advertisements would appeal to my target audience because they are highly into fashion they will want to create their own individual look. I have also include designer brands such as Paco Robanne, Calvin Klein and marc Jacobs because they will want to smell nice. Because my target audience is young, educated and creative, I have included technology such as Google play, office 365, Canon, iTunes and Apple. They are likely to have the highest technology in cameras because they have a creative way of thinking.  I have also included travel services such as first busses, Anglian travel and network Rail. This is because students tend to travel using oublic transport regularly and therefore knowing the options they have will be useful.