Target Audience Mood Board Analysis

Target Audience Mood Board Analysis The target audience for my Music Magazine is 16-22 year olds, both male and female. I have decided to aim it at both male and females because I feel this will enable me to include more into my magazine. This will also broaden my readers and create more people who will want to buy my magazine which will effectively make my magazine more successful and make more money. From my mood board you can see that my target audiences dress sense is indie, just like my indie pop music genre. From the clothing shops and the clothing items on my mood board you can see they are stylish, however not a mainstream shopper, they tend to shop at places such as urban outfitters and Zara. They are unique and different to the expected style. For example I have included a Doc Martin boot which is what people tend to wear to make a statement and show they are different and not afraid to stand out. I have also included baggy jumpers with abstract/old fashioned prints on them. These are not what is expected to be worn, however my target audience want to be different and not blend in with the normal expectations. My target audience are also well educated a quite creative. Some of them would be at university or college. This is shown through the books, the clock and glasses. The type of music they listen too are old school such as the Rolling Stones and Pink Floyd. This shows they are well educated in the types of music that they appreciate and enjoy. My target audience also enjoy festivals such as Latitude and Glastonbury which are highly creative. This also reveals that my target audience are creative, this is also shown through the acoustic guitar and the camera and also their style. My target audience are typically middle class because they enjoy upmarket things such as Wagamamas, apple products, festivals, books and mini coopers. They also attend some form of education which makes them ambitious and they have a natural drive to succeed.